You may not realize that different colors have various effects on people’s moods, but many businesses use this psychology to their advantage when designing offices that customers or patients visit.
Interior designers and artists have been using this concept for a long time because studies and science have concretely established how different colors can alter moods, emotions, and feelings. Certain colors can be associated with psychological reactions, both positive and negative, including increasing metabolism or blood pressure and causing eyestrain.
Each business is unique and has different goals for how they want their customers to feel when entering their premises. A medical office may want people to feel relaxed and not rushed, while other types of businesses may prefer customers to get in and out quickly with a sense of urgency.
Certain colors mean different things in different cultures, which should be considered when designing your place of work. For example, white in Western countries represents innocence and purity, while in Eastern countries it often represents mourning.
The red area of the color spectrum includes red, orange and yellow, which are considered warm colors that evoke emotions including warmth and comfort. On the other hand, some of these warm colors are also associated with feelings of hostility and anger.
The blue area of the color spectrum includes blue, purple and green which are considered to be calm but can also evoke feelings of sadness or indifference.
How Colors Affect Mood
- Most productive color
- Lowers blood pressure
- Calming, relaxing and serene
- Can evoke sadness
- Promotes tranquility and health
- Restful for the eyes
- Encourages unwinding
- Promotes comfort
- Has a calming effect
- Relieves stress
- Helps with fertility
- Increases metabolism
- Provides energy
- Communicates happiness
- Can increase the potential for losing one’s temper
- May make babies cry more
- Can create frustration or anger
- Induces relaxation
- Associated with luxury and creativity
- Restful quality
- Raises the energy level of the room
- Stirs up excitement
- Draws people together
- Stimulates conversation
- Encourages appetite
- Raises blood pressure
- Promotes excitement, enthusiasm, and energy
Paint Your Business with Duggins
Once you have determined the best color scheme for your business, contact the professionals at Duggins Services for commercial interior and exterior painting. Get your FREE local estimate today.